Hello and welcome to Who’s the Fairest?!

With an All-Star team of expert contributors led by Editorial Director Nadine Jolie (hey, that’s me!), Who’s the Fairest? strives for truth in beauty and an in-the-know roundup of what you need to look and feel your best.

Let’s be real: there are a lot of great beauty blogs out there, and if you’re reading this, you’ve probably checked out most of them. While creating Who’s the Fairest?, we thought, “What can we do for our readers? How can we make this more than just another beauty site?” Our answers: total honesty and editorial expertise.

What else do we have in store for you? We’ve gathered an All-Star roster of the beauty industry’s top writers and experts, each one more beauty-savvy than the last, and all dedicated to cutting through the beauty industry’s (occasionally impenetrable!) glam and mystique to bring you the real behind-the-scenes dish. You’ll find reviews and interviews, easy-as-pie How To’s, thoughtful musings on everyday, Real Woman beauty, all with a hearty helping of can’t miss tricks and tips to feed your beauty beast!

(Psst. Please don’t judge us for the celebrity coverage. We firmly believe you can be an enlightened woman and care truly, madly, deeply about how to achieve perfect Kate Hudson corkscrew curls.)

We’re beauty lovers here, and we suspect you are, too. You don’t need a million dollars. You don’t need Gisele’s genes. All you need is a little help from your friends! (It’s nice to meet you.)

Who’s the Fairest? We hope the answer is obvious: you are!