The Fairest sale: butter LONDON

September 3, 2009 at 1:22 am Leave a comment

butter-londonMy love affair with butter LONDON began in the crowded SeaTac airport.  A bottle of Thames (a stunning blue-green) called to me as I rushed past their Concourse C salon.  I did an immediate about-face to investigate this new-to-me brand.  Two years later my butter LONDON arsenal has grown in size due to their superb 3Free formula, unique fashion forward color range and cheeky British product names.  I get a kick out telling someone I’m wearing Frilly Knickers, Snog or The Full Monty on my nails.

Each season Creative Director Nonie Creme creates a palette of on trend colors based on her behind the scenes work at Fashion Week and other editorial shoots.  There is always something for everyone in her colors choices from the most conservative nail wearer to the most outrageous (that’s me!).  Combine that with top of the line nail and skin care treatments and you have one spectacular brand.

Whether you’re just dipping your toe into the butter LONDON waters or you’re looking to expand your existing stash, you can’t go wrong with my personal favorites from the line:

butter-london-thamesbutter LONDON Thames: The color that started it all for me.  Greens are having their moment this season and whether you follow the trends or just love color, this is a definite must have.  A luscious blue-green shimmer, Thames will leave your tips looking like little jewels.  Be sure to check out the recently launched British Racing Green as well.

butter-london-crumpetbutter LONDON Crumpet: Deep, caramel nudes are at the height of fashion right now.  Celebrities and everyday women are turning to them for the flesh toned “mannequin hands” look and Crumpet is the perfect choice.  Rich, creamy, work appropriate and chic.  What more could you ask for?

butter-london-billy-no-matesbutter LONDON Billy No Mates: Admittedly gray isn’t the easiest nail color to pull off but the most flattering version is a pale, dove grey like Billy No Mates.  It has a a bit of fashion forward edge, a subtle everyday softness and it goes with just about any ensemble.  If you’re on the fence about grey, this one will push you over the edge.

butter-london-nail-foundationbutter London Nail Foundation Flawless Basecoat: The perfect base coat is as essential to your manicure as primer to foundation application.  That’s where Nail Foundation comes in.  If you’re plagued with ridges or nail imperfections of any kind, this is your answer.  I’ve tried a LOT of ridge filling base coats to cover my extremely weak looking tips and this is by far the best.  For a flawless finish that will make your nail beds the envy of your friends run, don’t walk, to pick up a bottle.  Tip: Apply a coat of the matte drying base coat OVER your nude hued polishes to update your look.

butter-london-hardwear-pd-quick-topcoatbutter LONDON Hardwear P.D. Quick Topcoat : No manicure is complete without top coat and the faster it dries, the better.  Who has time anymore to wait?  The problem with the leading quick dry top coats is that they tend to be thick and difficult to work with.  I think you all know who I’m talking about here.  Well, Hardwear P.D. Quick (Pretty Darn Quick) lives up to its name while delivering a thin, spreadable formula that dries to a glass-like finish.

butter LONDON goes on sale Thursday, September 3rd on The Fairest.

Entry filed under: The Fairest Sale. Tags: , .

National Directory: ULTA in Buckhead, Atlanta Who’s the Fairest? Lauren Bush and Ellen Gustafson, co-founder FEED Projects

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