Beauty Expert Q & A: Nonie Creme of butter LONDON

October 19, 2009 at 5:00 am Shannon Nelson Leave a comment

Nonie Creme is a name you may already be familiar with. If not, mark my words, she’ll soon be a household name to beauty and fashion addicts everywhere.  The company she co-founded, butter LONDON, has quickly captured the attention of celebrities, fashion designers and magazine editors for her innovative and fun nail lacquers.  (Not to mention that their Melt Away is awesome!)

Shannon: Describe your first encounter with nail lacquer; how old were you, the color you chose, etc.? 

Nonie Creme: When I was in the fourth grade I discovered that I had a steady enough hand to create elaborate nail art on my INSANELY long nails. (My mother pretty much let me do what I liked, inappropriate hooker nails and all) I would arrive at the school bus stop every single morning with a fresh paint job. Purple checker boards to match my first ever Vans were a big hit. I spent a lot of time in the Principal’s office anyway, so figured I may as well look cool.

Shannon: What prompted you to start butter LONDON with the 3 Free concept, as well as hosting your salons exclusively in airports?

Nonie Creme: The standard for cosmetic safety is much, much higher in Europe. When we began to look for a USA manufacturer to work with, I was horrified at their suggested formulations. It was clear that someone needed to address toxicity in nail polish, and that the someone should be butter LONDON! 3 Free is a way of life for us.

Although we still own and operate our beautiful SeaTac airport store, we are really moving away from the store model and strictly into product research and development. It is truly my dream job.

Shannon: We keep hearing more and more about butter LONDON being the nail brand of choice at many of the runway shows for Fashion Week, it must be an absolutely amazing experience. Can you describe how you felt when chosen and when finally backstage?

Nonie Creme: I began my career as a session manicurist, and have always worked The Shows. After 14 years on many different backstage teams, being able to rock up with my own team using products that I had personally created is an all-time career high! Backstage is where I get most of my inspiration. butter LONDON products are truly fashion accessories, and the range really resonates with people on that level in a way that nail polish never has before. (Well…..OK, apart from Chanel damn it!)

Shannon: If there is one designer you could work with to complete the look for their Fashion Week show, who would it be?

Nonie Creme: Dream collaboration? Alexander McQueen. British, Rock n Roll, subversive but beautiful. Oh, how I love him.

Shannon: What’s next for you and butter LONDON?

Nonie Creme: I have just wrapped up design and development of S/S 2010 colours, and you are in for a treat! They are heavenly and you will drool – can’t say more! I’m also thinking about doing the London shows as well as NYC next season. I’m super homesick and want to soak up some London street fashion for next F/W.

Where you can find Nonie and butter LONDON besides a runway at Fashion Week:

Twitter: @NonieCreme
Website: www.butterLONDON.com

Entry filed under: Beauty Experts. Tags: beauty, Beauty Expert, celebrity manicurist, Nails.