Beyoncé launches Heat fragrance
She tells WWD, “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!”
Featuring notes of red vanilla orchid, magnolia, neroli and blush peach, Beyoncé wanted something “with an antique yet modern feeling…I always try to find things that have a little bit of something vintage, yet still timeless and classic.”
While Beyonce has modeled as the face of fragrances in the past, she was reportedly integral in the creation of Heat, saying, “Everything, from the bottle design to the name and the ideas for the commercials–that’s me.”
Heat debuts in February.