Welcome to The Fairest, a blog led by Editorial Director Nadine Jolie striving for truth in beauty and an in-the-know roundup of what you need to look and feel your best.

We’re dedicated to cutting through the industry’s (occasionally impenetrable!) glam and mystique to bring you the real behind-the-scenes dish. You’ll find a new beauty product giveaway each Wednesday, insider tips and how-didn’t-I-know-that? tricks, product obsessions—from both readers and experts—that are guaranteed to become your favorites, honest, tell-it-like-it-is reviews, regular roundups of the latest beauty launches, nationwide salon and spa opening news, and special offers and discounts from your favorite beauty brands.

(Psst. Please don’t judge us for the celebrity coverage. We firmly believe you can be an enlightened woman and care truly, madly, deeply about how to achieve perfect Kate Hudson corkscrew curls.)

We’re beauty lovers here, and we suspect you are, too. You don’t need a million dollars. You don’t need Gisele’s genes. All you need is a little help from your friends! (It’s nice to meet you.)

Who’s the fairest? We hope the answer is obvious: you are!

Want to be featured on The Fairest? Email nadine@thefairest.com, or find us on Twitter: @The_Fairest